Podcast One Network Advertising on Brand impact by Edison Research

Edison Research is a leading research firm in the Podcasting space. It conducted its first pre and post-study of the brand impact for podcast advertisers in the last half of the year 2016 on five major consumer brands. The results showed a significant positive effect of Podcast advertising on brand perception, brand recall, brand awareness, recall of specific messaging, and the likelihood to purchase the advertised product or service. Edison Research conducted three separate surveys using the same methodology on behalf of Podcast One in 2016.

They compared the results with the brand prior and after the Podcast One advertising campaigns. Each brand was run for 4-6 weeks. There was a significant positive change as Podcast audience responded to the brand messages and showed a consideration and a desire to purchase the products or the services advertised.

This was an absolute verification that Podcast format of advertising is more enhanced compared to the traditional advertising models.

Norman Pattiz announced the results on 9th February 2017. Norman is the executive chairman and vice president of Strategy at Edison Research Tom Webster. The findings indicated that there was a 53% increase in those who talked about a particular grocery after the brand campaigns were run. Learn more about Norman Pattiz:  http://www.thalamus.co/blog/norm-pattiz-podcastone/

Financial Services unaided awareness rose by 47%, an automobile aftermarket product grew by 37%, and a lawn and garden product awareness also increased by 24%. A third of the respondents showed a favorable opinion of an automobile aftermarket product in the post study that was higher by 18% from the pre-study results.

There was a 6% increase for considerations and likelihood in buying the lawn and garden product after the campaigns. There was also an increase in awareness of a particular campaign message for an automobile aftermarket product by 60% and a casual dining restaurant by 76% from pre-study to the post- study.

Norman Pattiz is an American broadcasting entrepreneur and the founder of Podcast One. It was launched in 2013. He has been involved in radio syndication and broadcasting industry for more than 40 years. Podcast One is the nation’s leading advertiser and audio in demand programming network that currently presents 340 hours in each week of original programming among more than 200 podcasts.

He is the former founder of Radio Giant Westwood One, Inc. Norman founded it in 1974 and served as the chief executive officer until 1994. He was the president of Broadcast Education Association.

A Look At OSI Group And Its President, David McDonald

David McDonald’s Educational Background And Career

David McDonald studied at Iowa State University located in Ames, Iowa. His major at Iowa State University was in animal science. Mr. McDonald attended this university from 1983 until 1987 which was his graduation year.

Today David McDonald is the President and Chief Operating Officer (COO) of OSI Group LLC. He had previously served as a project manager for the company. Another post that Mr. McDonald also holds right now is being the President of the American Meat Institute. This is an organization based in Washington D.C. that represents meat packers, processors and slaughterhouses such as the OSI Group that David McDonald heads.

Mr. David McDonald OSI Group also serves as an independent director at Marfrig Global Foods S.A. This is a Brazilian food processing company that is headquartered in Sao Paulo, Brazil. David McDonald became an independent director at Marfrig Global Foods S.A. when this firm took over OSI Group’s facilities in the European and Brazilian markets. In addition to his independent director post at Marfrig Global Foods S.A., David McDonald serves as a Director at OSI International Foods Pty Limited which is based in Brisbane, Australia. Mr. McDonald also serves as one of the members of OSI Group’s board of directors.

According to David McDonald’s LinkedIn Page, he holds a number of management and leadership skills which he uses to lead OSI Group LLC. These includes skills such as operation management, product development, business strategy, marketing strategy, forecasting, sales management, supply chain management, new business development, negotiation, and cross-functional team leadership. David McDonald is also competent in areas such as food processing, quality assurance, food safety, agriculture, food science, supply chains, agribusiness and the dairy industry. Have a body of knowledge in these key areas allows David McDonald to successfully lead and expand OSI Group’s varied operations.

David McDonald’s Brief Take On OSI Group’s Operations

As the President and Chief Operating Officer of OSI Group, David McDonald believes his company is well poised to continue being a major leader in food processing in the United States and abroad. He credits OSI Group’s local management approach that takes into account local demands and preferences while having scalability thanks to its global presence. This allows OSI to be highly competitive while still being able to provide for each individual market more effectively.

Learn more about David McDonald: http://www.meatpoultry.com/articles/news_home/Business/2016/12/OSI_acquires_UKs_Flagship_Euro.aspx?ID=%7B8A8FCA73-3CDC-45AF-84D6-7E8AD6361469%7D&cck=1

Vijay Eswaran Powers Businesses Through Multi-level Marketing

Vijay Eswaran is a man of grandeur. He is known to be one of the wealthiest men in Asia. He is the founder and co-chairman of a multi-billion enterprise that is QI group. So how did Vijay manage to achieve so much success in the business world? Before we can delve into the source of Vijay’s money, let’s get the obvious out of the way.

Vijay Eswaran has a quite impressive academic portfolio. He is an alumnus of the prestigious London School of Economics. He graduated from the college with an undergraduate degree in social economics.

Vijay Eswaran started his career life in Europe after college. He tried his hands at menial jobs such as picking grapes, doing construction work in Belgium and chauffeuring people in London. This jobs though menial, gave him an opportunity to interact with people and made him know that success doesn’t come easy, someone has to work for it.

It is during his stay in the United Kingdom that Vijay got exposed to marketing strategies such as the binary system and network level marketing. So that he could get even more proficient in the field, Vijay Eswaran enrolled into the Chartered Institute of Management Accountants and got a professional qualification. He never stopped there, later he entered the Southern Illinois University and graduated with an MBA

Vijay Eswaran has a working history with Synaptics, a company that focused on developing human interface solutions. It is at Synaptics that Vijay realized the power of multi-level marketing. When he decided to go back to Asia, Vijay sought the concept of network level marketing at his home. This resolve made him create a direct selling and marketing company called the QI Group.

Vijay Eswaran has not only recorded success in the business front alone. He runs several charities under the Vijayratnam Foundation umbrella. Another important foundation of his is the RYTHMN Foundation that is CSR delivery arm of the QI group. Outside his charities, Vijay is always involved in causes that seek to transform the living standards of the poor and empower the youth and women.

The QI Group is a multinational with its regional offices located in various countries across Asia. The company runs operations in the Chinese capital of Hong Kong, Singapore, Malaysia, Thailand, and the Philippines. The enterprise provides marketing solutions to companies spread across all the sectors of the economy.

Read more:

Five Minutes With Dr. Vijay Eswaran, Executive Chairman, QI Group

The Business Career and Philanthropic Activities of Dick DeVos

Dick DeVos is a former businessperson who served as the chief executive officer of the direct selling company known as Amway. Over the course of many years, DeVos helped the company become one of the top direct selling companies in the entire world. While DeVos has been very successful in business, he has also been quite active in philanthropy as well. During the past few decades, Dick has established himself as one of the most generous individuals in the United States. He has provided a lot of funding to various causes which include the arts, education, business development and the promotion of conservative values. According to top business sources, DeVos was recently rated as one of the most giving people in the nation. Over the course of his lifetime, he has given a total of $139 million to charitable causes.

 

DeVos has a very extensive background in charitable activities. One of the most common things he has donated his money to is education. He believes that the current educational system is insufficient for preparing people to experience the American Dream. As a result, DeVos has provided a considerable amount of funding to help improve the educational opportunities for individuals. On an annual basis, Dick provides funds in the form of scholarships for business school. With this type of scholarship, individuals who are looking to obtain a master’s degree in business administration will be able to use funds to reach this educational goal.

 

Another philanthropic activity that Dick provides funding for is the arts and culture. DeVos has made a number of contributions to the Kennedy Center for the Performing Arts. His contributions have been used to help the organization raise funds for their various events. The contributions made by Dick have also been used to help provide more training to managers to help them operate the organization more efficiently. With DeVos’ contributions, the Kennedy Center for the Performing Arts has maintained its status as a top cultural institution.

 

Along with being a major contributor to various causes, Dick DeVos has had a very successful career in business. He spent a majority of his career working at Amway where he first held positions in numerous departments. Dick would then manage the Orlando Magic basketball team that his father owned. After managing the Orlando Magic front office, Dick would return to Amway and eventually become the chief executive officer. During this time he helped grow the company into a large worldwide direct selling company. In the year 1989, DeVos co founded an investment company known as the Windquest Group. This company invests in clean energy, manufacturing and technology. With this company, a number of innovative firms have been able to secure funding for their development.