Alexandre Gama is undoubtedly a forerunner in creativity and advertising entrepreneurship in Brazil and Latin America in general. Born on June 1st, 1986, Alexandre Gama is internationally recognized for his multiple contributions to creative advertising in Brazil and as a pioneer leader in a global network of agencies. He is both a creative professional and a businessman specializing in the fields of advertising and communication.
Gama’s career set off after he received his degree in Advertising and Communication from Armando Alvarez Penteados Foundation. He acquired a job as a copywriter and creative in 1982 at Standard Ogilvy and Mather, but later moved to DM9 in 1999 where he worked as a creative director. He became the most awarded creative director of his generation during his tenure in DM9. He has worked for other great agencies including Young and Rubicam where he was CEO and CCO.
Gama ended his career at Young and Rubicam to establish Neogama, an advertising agency that recorded the fastest growth in its first three years of inception. Neogama went on to partner with BBH in 2002 with Gama as the major shareholder. It was later acquired by Publicis Groupe in 2012, but disbanded in 2016 after the earn-out period had elapsed.
Apart from his numerous awards in his career, Gama won numerous awards through Neogama including “2002 Agency of the Year” and two golden lions in Cannes. He won “Agency Director of the Year” from the PPA in 2006 and the Cabore Award as the “Entrepreneur of the Year in the Communications Industry” in 2007. He was also among the top 3 advertising men in Brazil in the same year. Other awards include “Company of the Year” in 2013 and another Golden Lion in 2015.