There is a love for the Fabletics company that is growing. Many people are finding out about Fabletics, and they are thrilled about the way that this company has grown. Over the years it has become one of the hottest subscription-based clothing companies on the way up. This company is also expanding to the world of offline shoppers as well. Sales consultant that work in the stores will be able to give information and get greater detail about the subscription services.
Outsiders that have never taken the Life Style Quiz may not realize it, but the subscription service that Fabletics has in place is one of the most important tools that Kate Hudson and co-founders Don Ressler and Adam Goldberg can use to analyze how this company is growing.
Customers that continue to get their monthly subscription services are clearly signs that Fabletics is doing well. When customers decide to drop subscriptions, by contrast, this can be a sign that Kate Hudson should take this as a need to improve upon services. There’s a lot of value that is connected to the subscription service business model that was adopted from the JustFab company.
Much of the desire to grow and build as many as 100 stores in the next five years comes directly from the data that has been connected to the subscription services. One might say that this is the central part of the marketing plan that is designed to reach millions of other customers on a global basis. Once customers are connected to the VIP membership it is a clear sign that they like the content of the shipments that they are getting. These customers are loyal and there is a sense of stability with the profits that are gained from these customers.
Kate Hudson has the ability to simply look at the growth of the subscription services and this will give her an idea of how well she will be able to compete against other companies like Amazon.
Jeff Bezos does not have a direct subscription service for clothing in particular, but Amazon does have the Amazon Prime membership that eliminates the cost of shipping. It also expedites shipping on clothing and everything else that sold on the Amazon site. This is a strategy that he uses to compete against Fabletics.
People have become intrigued by this type of David and Goliath type of battle, but Kate Hudson never sees herself in this way. She is much more inclined to look at the world in a way in which she is simply gaining ground as her business grows. She is luring customers away from other sites and gaining a present through her celebrity status. This is giving her the type of lead as she needs to go forth and bring about more innovation to what Fabletics has already put on the table.
Amazon has been around for years, but Fabletics is just getting started. As far as Hudson is concerned, her growth is a very impressive accomplishment.