The Woman Behind some of Hip-Hop’s Biggest Moves in the Last Decade Acknowledged by Billboard

Any Hip-hop head knows the name Sean Carter. As his alter-ego Jay Z dominated the rap scene from the themid 90s unto present day, a multitude of buinesses, companies, and corporations have allowed Carter to make the move from all star rapper to Hip-hop mogul. However, without another name, that some Hip-hop fans may not recognize as instantly as Carter’s, the multi-platinum selling artist may have never become as well known in the first place. That name is Desiree Perez, and as one of Carter’s biggest assets on the business side of the music industry, Perez has been responsible for some of the most lucrative deals made by a variety of Carter’s companies.

Known for her quick witted intelligence, mind for business, and ruthless negotiating skills, Perez has shown herself to be integral to Carter’s circle of management that criss-crosses his companies. Not only a member of the Hova Circle of influence, Perez also holds a special place in the inner circle of one of Roc Nation’s most famed artists, Rihanna. This personal friendship, and business relationship, developed with the artist after Desiree negotiated an extremely profitable touring partnership for Rihanna from mobile giant Samsung. Recently having made Billboard Magazine’s end of the year Top Women Executives in the Music Industry list, Perez has worked hard for her place among the top of the top, and has provided for a multitude of Carter’s companies for years.

Alongside some of the most notable female names in the industry is exactly where Perez belongs, and she has fought for this moment for the majority of her career. One of her latest negotiations included providing a re-signing of the lucrative partnership between LiveNation and Roc Nation. As Chief Operating Officer for Roc Nation, Perez has led the legendary Hip-hop label through many prominent successes, and will undoubtedly continue to as the years progress.

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