Whitney Wolfe Herd is a familiar name in the dating app business and is also famous for being the co-founder of another leading dating app named Tinder. However, due to some issues, Whitney Wolfe Herd parted ways with Tinder in 2014 to pursue her career as a technologist and marketing expert, independently. Whitney Wolfe Herd has always talked about women empowerment, and the reflection of that can be seen in the dating app she launched in 2015 by the name of Bumble as well. In the Bumble dating app, men cannot message women first, but only women can make the first move. In fact, it is the mantra of the Bumble dating app that “life’s short, make the first move.” Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating Ap
Whitney Wolfe Herd knew that the decision to only allow women to make the first move is something that would encounter a lot of criticism, but she wasn’t afraid to move ahead anyway. Bumble founder created the app after experiencing online harassment. Whitney Wolfe Herd believes that it is essential that the dynamics of the dating world is changed to make women feel more welcoming, respected, and safe.
It is what Bumble has achieved through its feature of not allowing men to contact women, but instead letting the women choose whom they want to communicate with and take things forward. In many dating apps out there, the women encounter a lot of online harassment from other members. It is not something that women would encounter at Bumble, which is why women speak highly about their experience at Bumble. The Founder Of Bumble On The Future Of Dating & Making It In Your 20s
Whitney Wolfe Herd has studied business and market from the famous Southern Methodist University. In college, Whitney launched the non-profit project named “Help Us Project” to raise funds for the poor kids and orphanages and rehabilitation of the region affected by the oil spill by British Petroleum. How Whitney Wolfe Herd Changed the Dating Game. Whitney Wolfe Herd joined Tinder as a co-founder when she was just 22, but left the company due to some reasons to continue with her career in the field of technology. It is during this time that the founder of Badoo, a large social dating network, Andrey Andreev got in touch with Whitney Wolfe Herd and partnered with her to develop and found Bumble. Whitney Wolfe Herd has featured in some of the most popular magazines on the planet due to the success she has achieved, including Wired UK, Forbes, Fast Company, Elle’s, and more. Whitney Wolfe Herd is confident about the future of Bumble and has many new and exciting plans for the app that she would be unveiling soon. Bumble’s Whitney Wolfe: ‘I’m worried we’re alienating the good guys’