Luiz Carlos Trabuco Redefines Banking Excellence

     A successful career in banking just like in any other field requires persistence, commitment, and hard work. The unique circumstances through which Luiz Carlos Trabuco made a mark in the Brazilian banking industry will forever be on people’s minds. Luiz Carlos Trabuco is the President of Bradesco bank, one of the biggest banks in Brazil. From a simple clerk of the bank, he not only rose to the leadership position, but also grew the profits of the bank and revolutionized the Brazilian banking industry.

Luiz Carlos Trabuco has been promoted several times. Beginning with heading the department of insurance to becoming the bank’s Managing Director, COO, CEO, Vice President, and currently the President. He achieved all this within four decades. Being a visionary man, Trabuco always wanted to ensure that the bank became the leader in the industry and worked for 40 years to realize this vision.

Bradesco was not maximizing its true potential and Trabuco realized this even before he occupied any position of power. Before he was appointed as the Chief Executive Officer of the bank, it was experiencing market dominance issues. It was displaced from its spot in the market by its rival, Itau Unibanco. Trabuco stepped in and facilitated the acquisition of the Brazilian branch of HSBC for $5.2billion. This strategy expanded the bank’s market share and secured its market dominance.

Apart from growing the bank’s profits, Luiz Carlos Trabuco changed the way the bank related to its clients by boosting asset distribution and strategizing for a higher equity turnover. His influence does not just end with him being a household name. The Brazilian Government respects him to the extent that they entrust key projects to him. They trust that he will ensure that the projects yield considerable profits. In addition to that, he is sought after by most organizations because of his experience and expertise.

The employees of Bradesco bank look up to their President with so much admiration. Luiz Carlos Trabuco is the kind of leader who gets in early for work and leaves like everyone else. The exceptional manner in which he engages with clients speaks volumes about his banking skills. He was the recipient of the Entrepreneur of the Year Award in 2015 and continues to exude excellence in all his banking engagements.

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