Edison Research is a leading research firm in the Podcasting space. It conducted its first pre and post-study of the brand impact for podcast advertisers in the last half of the year 2016 on five major consumer brands. The results showed a significant positive effect of Podcast advertising on brand perception, brand recall, brand awareness, recall of specific messaging, and the likelihood to purchase the advertised product or service. Edison Research conducted three separate surveys using the same methodology on behalf of Podcast One in 2016.
They compared the results with the brand prior and after the Podcast One advertising campaigns. Each brand was run for 4-6 weeks.
This was an absolute verification that Podcast format of advertising is more enhanced compared to the traditional advertising models.
Norman Pattiz announced the results on 9th February 2017. Norman is the executive chairman and vice president of Strategy at Edison Research Tom Webster. The findings indicated that there was a 53% increase in those who talked about a particular grocery after the brand campaigns were run. Learn more about Norman Pattiz: http://www.thalamus.co/blog/norm-pattiz-podcastone/
Financial Services unaided awareness rose by 47%, an automobile aftermarket product grew by 37%, and a lawn and garden product awareness also increased by 24%. A third of the respondents showed a favorable opinion of an automobile aftermarket product in the post study that was higher by 18% from the pre-study results.
There was a 6% increase for considerations and likelihood in buying the lawn and garden product after the campaigns. There was also an increase in awareness of a particular campaign message for an automobile aftermarket product by 60% and a casual dining restaurant by 76% from pre-study to the post- study.
Norman Pattiz is an American broadcasting entrepreneur and the founder of Podcast One. It was launched in 2013. He has been involved in radio syndication and broadcasting industry for more than 40 years. Podcast One is the nation’s leading advertiser and audio in demand programming network that currently presents 340 hours in each week of original programming among more than 200 podcasts.
He is the former founder of Radio Giant Westwood One, Inc. Norman founded it in 1974 and served as the chief executive officer until 1994. He was the president of Broadcast Education Association.
Manaira Shopping mall appears to many out-of-towners to Brazil just as if it might be no different from any other shopping centers, at least at a distance. On the other hand, once shoppers go inside the distinction becomes very clear. The most important distinction at the Manaira Shopping mall is that its designed to provide its shoppers with a luxurious shopping experience, while presenting entertaining activities and a range of activities, as well as opportunities to study academic courses.
The Roberto Santiago Manaira Shopping mall was instituted by the renowned Roberto Santiago. The mall opened their doors to customers in 1989 in Paraiba, Brazil. The shopping center was finished within only two years. The mall is very massive with an overabundance of offerings that put other shopping centers to shame. There are an astounding 280 stores inside of the mall. There are also areas of the shopping center that are devoted to presenting academic studies that are available there from local institutions, if you desire to learning a subject while in between shopping.
Roberto built the mall to provide an enjoyable substitute for the stunning beaches that usually draw in visitors to the nation of Brazil. Within the famous Manaira Shopping mall there are a great many options for entertainment to interest anyone. The movie theater has three rooms created for the watching of 3D films. They also have stadium style arrangements for their seating to increase viewing comfort. There’s a ballroom at the top of the mall that holds around ten thousand shoppers. There is in addition an amusement park with 200 different enjoyable gaming platforms. The bowling lanes are also worth mentioning, they are current with the latest technological innovations.
Manaira Shopping mall has a vastly magnificent food court presenting a multitude of cuisine varieties, including fast food & gourmet restaurants, which have food presented by legitimate Chefs. Domus Hall is on the top of the shopping center and is their legendary ballroom. Domus Hall was built on in 2009, and is renowned for bringing in some of the more prominent entertainers in Brazil with their ultramodern sound equipment. The ballroom is also reserved from time to time for local graduations, private meeting and also weddings.
Roberto Santiago started his memorable venture into business at Café Santa Rosa. Roberto was born in Joao Pessoa and cultured there as well. Roberto went to the Marist College and the College Center earning a degree in the respected field of Business Administration. He is an enthusiastic sportsman with a great many sets of trophies that he earned for his accomplishments in motocross, as well as in kart competitions across the country of Brazil. Read more about the mall on exame.com.